Client:Matthew Perry (Musician)

Role:Art Director

Duration:Six Months (2018-2019)

Reference: Youtube Link

This is the second project I worked on with Matt for his band Fenwick & The Big Loop. We had done a very low key, low budget music video in the past that was mostly well-received, but this time he really wanted to up the stakes and do something that would make a bigger impact. Matt approached me first, and we discussed his concept, which he wasn't really 100% sure about. I don't remember all of the details, but it would have required a lot of CGI. I proposed a new concept that could be shot practically: Historic women being portrayed by everyday women in a photoshoot. We then brought in actress/producer Maria Robles and costume designer Dathan J. Smith, working out logistics and finessing and refining the concept, dropping the photoshoot angle entirely and instead opting for a series of vignettes to tell the story.

When we felt like we had something really tangible to work with, we hired on filmmakers Kelly Riot and Shelby Cook to help us storyboard and script out the video, approaching it as if it were a short film. We then held casting calls, scouted filming locations, and hired crew. Filming took place over the course of four days.

My primary responsibilities as art director were the initial conceptualization, making sure nothing was out of place on set, creating some of the props, ensuring the final edit stayed in line with our vision and the expected standard of quality, and producing promotional materials.

"Earth Mother" was very well received and made its rounds at multiple film festivals including Women Texas, Detroit Shetown, and Dreammachine International, winning Best Music Video at the latter.

Client:emvia, Inc/XS VR (Companies)

Role:Creative Director

Duration:Ongoing (2018 - Present)

Reference: Website Link

HomeVR is an ongoing project I'm working on in my capacity as Creative Director of Emvia. At its core, it is a real estate tool that leverages architectural visualization with virtual reality that allows prospective buyers take an interactive tour of actual properties. Within this virtual space, they can customize wall colors, flooring materials, and even add furniture to get a better sense of the space.

My primary responsibilities on this project involve conceptualization and planning of features and interface, providing in-app assets, hiring and managing 3D artists and VR developers, testing, quality control, and branding.

Client:Signal Forest (Startup)

Role:Creative Lead

Duration:Ongoing (2016 - Present)

Reference: Website Link

Signal Forest's mission is creating tools that streamline the efficiency and accuracy of large-scale WiFi deployments, and I wanted that to reflect in each of the identities, while staying aligned with the company's nature theme. The examples here primarily focus on branding for the company and two applications currently in development.

puddleJump was the first identity I tackled. It's a predictive design tool to estimate signal coverage on a floorplan, but it also has a project and personnel management aspects to it, so I wanted to get across the ideas of connectivity, collaboration, and deployment while keeping with the nature theme of the company's offerings. While the 'splash' graphic conveys those concepts, it also resembles a frog's foot, thereby tying the product name to the other targeted concepts.

emOcean is an augmented reality prototype that allows users to 'see' AP locations and signal propagation using real-time data to aid in on-site deployment and troubleshooting. For this identity, I was heavily influenced by "The Great Wave off Kanagawa" by Hokusai. The interior arcs are representative of two wireless signals overlapping, while the containing circle serves a sort of peephole, referencing the AR device that overlays the data driven visuals.

This brings us to the identity redesign for Signal Forest itself. The old graphic had a weird, jagged hash symbol that looked like power lines. This didn't really make sense as being representative of the company, so after throwing out multiple alternative ideas, I landed on a single tree in the same minimal style as the other identities I developed that represented growth and expansion while still maintaining cohesion.

Client:XS VR (Company)

Role:Webmaster

Duration:Ongoing (2019 - Present)

Reference: Website Link

XS VR is a Virtual Reality arcade in Frisco, Texas. My responsibilities include designing and managing the website. Two key integrations I included were a custom CMS to easily manage the rotating the library of games and an online storefront for booking event packages, purchasing memberships, and seasonal passes.

The games page is filterable and easily managed on the backend using a SQL database. The shop uses a modified checkout that allows users to confirm their purchase online, but pay in-store as the owners did not want to deal with a payment gateway.

Client:Signal Forest (Startup)

Role:Creative Lead

Duration:5 Months (2019)

Reference: Website Link

emOcean is a tool that leverages augmented reality to streamline WiFi deployments and improve troubleshooting. It collects data in real-time from puddleJump (the predictive WiFi design tool) to accurate place and locate hardware as well as see pertinent information at a glance.

In the prototype, users are able to choose and calibrate the virtual floorplan to the real-world space, see and adjust AP locations, see device information such as signal health, device load, connected users, and IP/MAC addresses, and see signal coverage and overlaps.

Client:Matthew Perry (Musician)

Role:Webmaster

Duration:1 Month (2019)

Reference: Website Link

Matt needed a new, modern website for his band. The primary goal was to have one place that tracked all the ways for people to buy and stream his music digitally as well as give him control over pushing out new announcements. I put together and coded a new design and implemented a custom CMS for the announcements section.